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Dutch Sustainable Fashion Week (DSFW) September 2021

The Dutch Sustainable Fashion Week Foundation is organizing the largest national sustainable fashion event for the eighth time in a row. This year the DSFW will take place from September 23 to 29. The aim of the DSFW is not only to increase social engagement around the fashion industry and to draw attention to innovations within the sector. But also to offer tangible tools on how you can take action yourself and make a positive contribution to this transition. During this edition of the DSFW, the public will be taken along in the (mostly simple) steps that we can all take to become more sustainable. During this week the DSFW offers sustainable fashion developments, provides information about sustainable fashion &young designers are given a stage. Here is a selection from the program:

Thursday September 23, 2021 opening show &exhibition:YANA – Meggie van Zwieten

The week will be opened with a high-profile fashion show by Young Talent Meggie van Zwieten. Meggie van Zwieten is a digital artist, who creates 3D artworks &digital fashion. She mainly works with Augmented reality and Mixed reality.

The collection consists of 13 looks. Within the collection one will find avant-garde garments with a sci-fi aesthetic, referring to nature. There is also a section of the collection that focuses on the individual, illustrating how fashion should align with personal expression rather than consumerism. The collection has been brought together through collaborations with various artists from different backgrounds. YANA will hopefully open your eyes to the possibilities of virtual fashion!

Thursday September 23, 2021 – Launch of 'revalue our clothes' test.

In collaboration with communication agency Make Sense, the DSFW has developed a fun, accessible test with which you can see how you value clothing and receive tips that help you make (even) more conscious choices. The launch will take place via an influencer event in collaboration with jeans specialist JeansCentre. This test will go viral during the week.

28 September 2021 – Day of Awareness

As an official partner, the MUMSTER MOVEMENT organizes the Awareness Day – full circle. On this day, all kinds of intimate and interactive events will be organized to stimulate your subconscious and change your consciousness about fashion forever.
As part of this program, throughout the country, in different cities, the documentary 'Full Circle ' and launched the circular clothing collection of the same name, made from donated textiles.

Wednesday September 29, 2021 – Junior Fashion Day

This day's program was created by official partner Alexandra Linn. On the last day of the DSFW, all our attention is focused on the children and young people. An important target group because this is the generation that grows up in a time when making our society more sustainable is of great importance. We want to take them early in this journey. That is why we organize activities on this day in various places in the country, such as a coloring contest, reading campaigns and workshops. In collaboration with the Technotrend foundation, various challenges will be issued this week and we are working together with Textielrace who start various races during the DSFW.